Join One of the Largest EdTech & Career Platforms in Bangladesh
Be a part of one of the largest EdTech companies in Bangladesh, currently serving 1.8 million+ users. Join a dynamic, high-performing team and contribute to scaling impactful products through data-driven paid marketing.
Position: Ads Specialist (Facebook and Google)
Number of Vacancies: 01
Job Designation: Executive / Senior Executive
Employment Type: Full-Time
Experience Requirement: 2–4 years preferred
Job Location: Shewrapara, Dhaka
Job Responsibilities:
- Plan, launch, manage, and optimize paid campaigns across Facebook and Google.
- Drive performance across multiple campaign objectives, including lead generation, purchases, app installs, conversions, and remarketing.
- Manage full-funnel paid acquisition activities, including audience targeting, retargeting, scaling, budget allocation, A/B testing, and creative performance analysis.
- Monitor campaign performance closely and improve key metrics such as CPA, CPL, CPI, ROAS, CTR, conversion rate, and overall funnel efficiency.
- Handle multiple campaigns, products, and target segments simultaneously with strong prioritization and execution discipline.
- Work closely with the content, design, product, and analytics teams to ensure strong creative alignment and conversion-focused campaign execution.
- Prepare regular performance reports with actionable insights, optimization recommendations, and growth opportunities.
- Support tracking and measurement setup to ensure campaign accuracy and data reliability.
Desired Qualifications
Educational Background
- Bachelor’s degree in any discipline from a recognized university.
Additional Requirements
- Strong hands-on experience in Facebook Ads and Google Ads is mandatory.
- Strong understanding of conversion campaigns, lead generation, purchases, app installs, retargeting, and ROAS-focused optimization.
- Proven ability to manage and optimize multiple campaigns and products simultaneously.
- Strong analytical mindset with the ability to interpret campaign data and convert insights into actionable improvements.
- Good understanding of digital funnels, attribution, tracking, audience segmentation, and performance reporting.
- Candidates should be proactive, detail-oriented, and comfortable working in a fast-paced performance marketing environment.
Preferred Profile
- Experience in EdTech / education marketing will be given preference.
- Working knowledge of GA4, GTM, Meta Pixel, and Firebase will be considered a strong advantage.
- Candidates with prior experience in scaling paid campaigns for education, learning, test prep, or app-based products will receive added preference.
Compensation & Benefits
- Salary: Negotiable
- Festival Bonus: 2 per year
- Salary Review: Yearly
- 2 Day Weekend
- Government Holidays
- Annual Leave
- Paid Maternity & Paternity Leave
- Medical Leave
- Zero-Interest Emergency Loan
- Performance Bonus
- Daily complimentary snacks, tea, and coffee
Application Deadline: 15 April, 2026